01.3 / Bata International
Campaign adaptations.
Two selected examples: footwear replacement and subject adaptation, developed from existing campaign photography.
01.3.1 / Product adaptation
Adapted footwear.
An existing campaign photograph adapted to feature a different footwear model.
01.3.2 / Subject adaptation
Adapted subject.
A second campaign photograph with a different model in the same composition.
01.3.3 / The brief
Adapting campaign imagery.
Across five campaigns for Power and North Star at Circular Agency, I adapted existing photography for different products and markets.
Working from the art director’s direction, I developed product, colourway, styling and subject variations with AI-assisted editing and individual Photoshop refinement.