01.5 / Egro · Rancilio Group
A real machine.
Imaginary cafés.
A professional coffee machine has to be shown in every place it is sold into: cafés, hotels, offices. Instead of a location shoot for each, I rendered the machines in 3D and built the places around them with AI.
Lifestyle images with no location, no cast and no shoot.
- Context
- Circular Agency · Product imagery · 2024–26
- My part
- 3D renders of the machines, AI-generated settings, compositing
- Outcome
- Lifestyle images with no location, cast or shoot
- Tools
- Blender, generative AI, Photoshop
01.5.1 / Settings
One range,
every place it sells.
The same product family in a coffee shop, a hotel breakfast room and an office, each with its own light and people.
01.5.2 / Method
The product is rendered.
The place is generated.
Generate what can vary, keep exact what must not change.
The machine is never generated. It comes from my photoreal 3D render, so proportions, controls and logos are exactly the client’s.
Only what can change from one image to the next is generated with AI: the room, the light, the people. In Photoshop I match the two, so the render sits in the scene like a photograph.
For Egro I also made technical line-art animations for social media in After Effects, from vector illustrations I drew.